Gender-in-the-workplace experts David G. Smith and W. Brad Johnson discuss their book - Good Guys: How Men Can Be Better Allies for Women in the Workplace and show that men have a crucial role to play in promoting gender equality at work. Research shows that when men are deliberately engaged in gender-inclusion programs, 96 percent of women in those organizations perceive real progress in gender equality, compared with only 30 percent of women in organizations without strong male engagement.